Tech Takes Over Marketing (But Not How You Think)
An old saying goes that marketers only worry about two things — the logo and the Pantone color. Well, the…
Where Facts Speak Louder Than Words
An old saying goes that marketers only worry about two things — the logo and the Pantone color. Well, the…
Content marketing teams rarely talk about efficiency. You frequently discuss quality, conversions, and brand alignment. Your primary concerns center around…
Your lack of social media guidelines could discourage employees from becoming brand advocates and even applicants from joining your company.…
We should rename generative AI. I suggest calling it “expressional AI.” The dictionary defines “generative” as “having the ability to…
In the immortal words of Britney Spears, “Oops, they did it again.” No, we’re not talking about the US government…
If only you could write faster … The deadline pressure would lessen. The work volume wouldn’t overwhelm. The headache assignment…
Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have…
There’s something in the air. In the past week, I’ve been asked more questions about how to measure content marketing…
Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire…
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach…